Ecommerce marketing automation for easy, ultra-personal email and SMS
Create beautiful, engaging emails and texts that send themselves. With Klaviyo, advanced multi-channel marketing automation is as easy as it is powerful.
Pre-built automations
No need to start from scratch. Common ecommerce flows are built in and 100% customizable.
Drag-and-drop ease
Use simple building blocks to map out the end-to-end customer experience for your messages.
A/B testing
Learn which emails and texts inspire action, and get better and better over time.
Email + SMS
Reach customers the way they prefer, with flows that can have any mix of emails and texts.
So many flows, ready to go
Get a head start on email and text messaging automation. Dozens of essential flows are built in, fully customizable and ready for any mix of emails and texts.
NEW: Price drop trigger
Automatically text and email customers when a product they want goes on sale.
Next order prediction
Send a well-timed message ahead of a customer’s expected order date.
Cross-sell and upsell
Show customers that one perfect product they didn’t know they needed.
Welcome series
Create a great first impression when customers subscribe to email or SMS.
Browse and cart abandonment
Give a gentle nudge when customers leave before checking out.
Back in stock
Steadily notify interested customers as more units of an item are restocked.
More than one way to set messages into motion
Flows are endlessly customizable. Each starts with a single trigger you define. From there, splits can send different customers down different paths, so each customer gets emails and texts that are especially relevant to them.
More than one way to set messages into motion
Flows are endlessly customizable. Each starts with a single trigger you define. From there, splits can send different customers down different paths, so each customer gets emails and texts that are especially relevant to them.
List automations
When customers subscribe for updates, send a welcome series by email and/or SMS.
Metric automations
Send confirmations, reminders, and other messages in response to customer actions.
Date automations
Wish customers a happy birthday, acknowledge an anniversary, or create other date-based messages.
Splits based on event data
Create a separate abandoned cart message with a coupon, just for users who added high-ticket items.
Splits based on customer data
Curate messages with relevant content based on gender, region, past purchase history, and more.
Time delays
Choose how long to wait between messages. You can even set the specific day of the week and the time.
Data-driven targeting, data-proven results
Klaviyo syncs and exposes more data, across your whole marketing stack, than any other ecommerce marketing automation tool: site behavior, customer profiles, fulfillment tracking, rewards platforms, helpdesk software… you name it.
Klaviyo’s multi-channel digital marketing automation software is how you turn all that data into personalized experiences at scale.
Personalization at scale
Easily create emails and texts that give customers that “just for me” feeling, no matter how many customers got them.
Predictive analytics
With machine learning, your marketing is smarter than ever. Predict a customer’s lifetime value, gender, next order date, and churn risk.
Clear-as-day reporting
From open rates to sales generated, real-time reporting is integrated directly into each flow canvas. You can easily see how different emails in a series compare to one another.
